About Me

Graphic and Digital Design

Hi there, my name is Christian and I’m a Senior Visual Designer originally from Germany, but now located in San Francisco, CA. I specialize in brand identity, responsive websites and mobile applications, Email and landing page campaigns, logotypes, print publication and ad campaigns.

Currently my focus is on creating visually engaging and innovative web-based and mobile responsive interfaces, while developing and implementing HTML & CSS style guides within the new brand.

Growing up in Germany, I studied in Munich, earning a Bachelor’s Degree in Graphic Design from the Blocherer Schule. I have since worked in Dublin, Barcelona, Berlin and now San Francisco.


  • Brand identity, web and print design expert
  • Excellent knowledge of color theory, typography, print, illustration, and photography
  • In-depth knowledge of video animation, digital media and prevailing design software programs
  • Strong in establishing, maintaining and reviewing UI/ UX standards and best practices for a team environment
  • Ability to present ideas in an effective manner, to meet deadlines and work under pressure
  • Fluent in 5 languages, verbal and written (English, German, Spanish, Romanian and Hungarian)


Adobe CC



User Interface

User Experience

Web Design


Drupal, WordPress

Brand Identity


Interaction Design

Print Publishing


Usabilty Testing

Video Production

Microsoft Office


NORCAL Mutual Insurance | Senior UI/UX Designer

San Francisco, CA (2011 – present)

I work as a leading member of the NORCAL Mutual Creative and Online Services Team by providing innovative and industry-leading strategic direction, guidance and tactical leadership around enhancing the user experience through publication and interactive channels to a national market. Being the primary UX voice, this role is constantly ensuring industry best practices and future trends are being considered and implemented within every NORCAL Mutual publication and interactive channel that provides a significant brand experience for employees, stakeholders, partners or customers.

Duties included:

  • Brand development and management, including comprehensive rebranding
    effort (logo redesign, typography, color scheme, website redesign and relaunch)
  • Lead creative strategy and developed UI for company’s first mobile app and the producer/agents desktop portal
  • Oversaw usability testing and exercises on publication and UX efforts, including User Acceptance Testing
  • Prototyped and validated proposed publication and UX designs
  • Created online production guides to train new and existing partners on interface and experience standards, increasing productivity by 173%


Taptera Inc. | Freelancer/ Designer

San Francisco, CA (2011-2012)

Taptera makes enterprise framework accessible by providing secure business apps to employees on the go.

Contracted for developing workflows, interaction design and UI solutions from for responsive applications (desktop & mobile).


Esselte Leitz GmbH | Graphic Designer

Stuttgart, Germany (2010-2011)

Esselte is the leading global office supplies manufacturer with annual sales of approximately $1 billion and subsidiaries in 29 countries, including Pendaflex in the US.

  • Specialized in print design of brochures and packaging for newly released products
  • Executed web projects from conceptualization to production, including sustaining the company website, creating animated web banners and landing pages
  • Communicated directly with clients in 5 languages, spearheading collaborations to create vision and conceive designs


Star Cooperation GmbH | Graphic / Web Designer

Böblingen, Germany (2008 – 2010)

Star Cooperation supplies development, engineering and consulting services to support customers throughout the world, focusing on working with the automotive industry.

  • Managed the redesign and maintenance of company website
  • Developed wireframes & mock-ups, re-designed user interface and associated graphical elements
  • Produced outdoor advertising, annual reports and collateral, PowerPoint and PDF presentations from concept to delivery


Suntrek Inc. (now Intrepid Travel) | Graphic / Web Designer

Santa Rosa, CA (2006 – 2008)

Responsibilities of Art Director, including: brand development, coordination of all print and digital projects, creation of the new corporate website and the yearly travel catalog in various languages.


SMACK Communications | Graphic Designer

Berlin, Germany (2005-2006)


Jamba GmbH | Graphic Designer

Berlin, Germany (2004 – 2005)


Citibank | Corporate Credit Card Administrator, language specialist

Barcelona, Spain (2003 – 2004)


Design Tactics | Graphic / Web Designer

Dublin, Ireland (2002 – 2003)


Snapprinting | Graphic Design Administrator

Dublin, Ireland (2002 – 2003)


I-D Media AG | Web Designer

Berlin, Germany (2000 – 2002)


Bachelor of Arts in Graphic Design

Blocherer Schule – Munich, Germany
(1995 – 1999)



Drupal, AcademyX, San Francisco, CA (2014) 

HTML5, CSS3, AcademyX, San Francisco, CA (2013)

Certificate in CMS “Typo3” and “Flash CS5” Alfatraining, Stuttgart, Germany (2010)

Certificate of Proficiency in Spanish, Speakeasy Barcelona, Spain (2003)

Advanced Certificate of Work Experience, Cambridge International Exams, Dublin, Ireland (2002)


Magazine 2016 – Gold | Hermes Creative Awards

NORCAL’s agents newsletter ‘The Current’ is named a Gold winner in the HERMES creative awards – Magazine category.

Award of Excellence 2016 | Insurance Marketing Communications Association (IMCA) 

“Guide Guard Advocate” advertising campaign

PR Daily’s 2015 Content Marketing Awards – Best Content Series

Award of Excellence 2015 | Insurance Marketing Communications Association (IMCA) 

NORCAL Mutual’s Claims Rx monthly publication